The outreach roadmap
Understanding the Roadmap
The first step of the community-based social marketing model is to select the behavior you wish to change. There are usually multiple behaviors to be targeted, as is true when addressing water quality. It is important to consider carefully which behaviors are the most worthwhile to target. Targeted behaviors need to (1) require only one action, and (2) produce the desired outcome, in this case helping reduce bacteria levels in area waterways.
The four pillars targeted for this project are
The behavior change desired for each pillar requires just one action. Tools needed to act to change behavior will be provided to residents through H-GAC as needed and as supplies permit.
The first step of the community-based social marketing model is to select the behavior you wish to change. There are usually multiple behaviors to be targeted, as is true when addressing water quality. It is important to consider carefully which behaviors are the most worthwhile to target. Targeted behaviors need to (1) require only one action, and (2) produce the desired outcome, in this case helping reduce bacteria levels in area waterways.
The four pillars targeted for this project are
- pet waste management;
- fats, oils, grease (FOG) disposal;
- litter and illegal dumping; and
- proper on-site sewage facility (septic system) maintenance.
The behavior change desired for each pillar requires just one action. Tools needed to act to change behavior will be provided to residents through H-GAC as needed and as supplies permit.
- Pet waste should be picked up off the ground and placed in a plastic bag in the trash. (tools: pet waste bag dispensers for residents and pet waste stations for communities)
- Food items containing fats, oils, and grease (FOG) should be placed in the trash not poured down the sink.(tools: funnels and pan scrapers)
- Trash should be placed in a recycling or trash container or hauled to a facility that accepts it. (Tool: to be determined)
- On-site sewage facility (septic system) maintenance should be performed regularly. (Tool: H-GAC Wastewater Assistance Program)
- Nothing should be flushed except toilet paper regardless of type of sewage system. (Tool: TBD)
Using the Roadmap
As mentioned earlier, having a plan of attack helps ensure effective, engaging outreach. Certain topics resonate more clearly at specific times of year, while other topics can be promoted at regular intervals as reminders of everyday habits.
The Outreach Roadmap identifies focused-topic messages for each month of the year. Messages are chosen for each month based on relevance to season, holiday, or common residential activities.
The Outreach Roadmap is presented three ways (all can be downloaded in a PDF file):
Contact waterresources@h-gac.om for requests for customization of messaging (i.e. logos, phone numbers, websites, etc.) or alternative deadline requirements.
As mentioned earlier, having a plan of attack helps ensure effective, engaging outreach. Certain topics resonate more clearly at specific times of year, while other topics can be promoted at regular intervals as reminders of everyday habits.
The Outreach Roadmap identifies focused-topic messages for each month of the year. Messages are chosen for each month based on relevance to season, holiday, or common residential activities.
The Outreach Roadmap is presented three ways (all can be downloaded in a PDF file):
- Rationale Chart: explains why messages are distributed in specific months
- Messaging at-a-Glance: presented in a list format
- Messaging Calendar: presented in a calendar format
Contact waterresources@h-gac.om for requests for customization of messaging (i.e. logos, phone numbers, websites, etc.) or alternative deadline requirements.
This program and website are funded in part by the TCEQ through a grant from the United States Environmental Protection Agency.
Copyright H-GAC 2017 - All Rights Reserved.
Copyright H-GAC 2017 - All Rights Reserved.