using the outreach plan
Public outreach is crucial to educate stakeholders and improve water quality, especially if behavioral change is required. It is a lengthy process beginning with addressing awareness about issues, providing benefits and removing barriers to change through education and outreach, to encourage residents to make behavioral changes to reduce sources of pollution in area waterways.
You don’t have to reinvent the wheel to do effective, engaging outreach. The Outreach Plan contains most everything you will need. Time and money are both valuable resources that are scarce in most communities. Many employees wear multiple hats, have widely-varied job responsibilities, and work across many programs and projects. With so many simultaneous water quality projects in the same region, consolidating messages and materials to provide strong, cohesive outreach and education across all watersheds is a good idea.
The Coastal Communities Outreach project offers coordinated outreach and education focused on a specific area with a common water quality issue. It allows communities of any size to access the foundational information and materials needed to conduct high-quality, engaging outreach to residents at low cost.
The plan focuses on four pillars of behavior change: pet waste; fats, oils, and grease (FOG) disposal; litter and illegal dumping; and on-site sewage facility repair and maintenance. Simple changes by residents can help reduce water pollution and improve the quality of the water and the recreational capacity of the waterways.
This outreach plan will offer resources, tools, and techniques; with technical assistance from H-GAC outreach staff, to plan and implement residential education and outreach about reducing sources of water pollution in these communities. This plan and roadmap can be used by local governments, utility districts, schools, civic organizations, HOAs, apartment managers, and other volunteers to engage residents in positive behavior change.
H-GAC hopes to employ Doug McKenzie-Mohr’s community-based social marketing strategy to foster sustainable behavior whenever possible in this plan. This strategy includes selecting specific behaviors, identifying barriers and benefits to changing behavior, developing strategies based on research, building community support, creating effective messages, conducting pilot projects before broad-scale implementation, and evaluating progress.
You don’t have to reinvent the wheel to do effective, engaging outreach. The Outreach Plan contains most everything you will need. Time and money are both valuable resources that are scarce in most communities. Many employees wear multiple hats, have widely-varied job responsibilities, and work across many programs and projects. With so many simultaneous water quality projects in the same region, consolidating messages and materials to provide strong, cohesive outreach and education across all watersheds is a good idea.
The Coastal Communities Outreach project offers coordinated outreach and education focused on a specific area with a common water quality issue. It allows communities of any size to access the foundational information and materials needed to conduct high-quality, engaging outreach to residents at low cost.
The plan focuses on four pillars of behavior change: pet waste; fats, oils, and grease (FOG) disposal; litter and illegal dumping; and on-site sewage facility repair and maintenance. Simple changes by residents can help reduce water pollution and improve the quality of the water and the recreational capacity of the waterways.
This outreach plan will offer resources, tools, and techniques; with technical assistance from H-GAC outreach staff, to plan and implement residential education and outreach about reducing sources of water pollution in these communities. This plan and roadmap can be used by local governments, utility districts, schools, civic organizations, HOAs, apartment managers, and other volunteers to engage residents in positive behavior change.
H-GAC hopes to employ Doug McKenzie-Mohr’s community-based social marketing strategy to foster sustainable behavior whenever possible in this plan. This strategy includes selecting specific behaviors, identifying barriers and benefits to changing behavior, developing strategies based on research, building community support, creating effective messages, conducting pilot projects before broad-scale implementation, and evaluating progress.
This program and website are funded in part by the TCEQ through a grant from the United States Environmental Protection Agency.
Copyright H-GAC 2017 - All Rights Reserved.
Copyright H-GAC 2017 - All Rights Reserved.